Inspire launched a condition-specific community for individuals living with Graves’ disease, targeting a small, dispersed population with unmet support needs. Within just five weeks, the community grew by 205%—from 158 to 482 members—exceeding engagement benchmarks for similar autoimmune communities.
Through highly targeted outreach using behavioral insights and audience personas, Inspire activated the right individuals across email, site placements, and community touchpoints. The rapid growth validated both the launch strategy and the latent demand among Graves’ disease patients for peer connection.
Case Study Highlights Include:
Tailored Launch Strategy
Inspire deployed targeted emails, site banners, digest ad placements, and a pinned welcome post—all designed to resonate with endocrine and autoimmune patients.Rapid Growth in a Niche Space
The community added 5.5 new members per day—more than triple the average rate for similarly scoped condition communities.Validated Need and Future Potential
The high engagement confirmed an unmet need and established a foundation for future research, education, and brand engagement initiatives.
This case study is ideal for community managers, patient engagement teams, and sponsors looking to activate support in underserved condition areas with a fast, scalable strategy.